Cryptocurrency Airdrop: What Is It and How Does It Work

What Is a Cryptocurrency Airdrop?

A cryptocurrency airdrop is a marketing strategy that involves sending coins or tokens to wallet addresses. Small amounts of the new virtual currency are sent to the wallets of active members of the blockchain community for free or in return for a small service, such as retweeting a post sent by the company issuing the currency. The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin.

 Key Takeaways

1.  A crypto airdrop is a marketing method employed by startups in the cryptocurrency space.
2.  It involves delivering tokens to the wallets of current cryptocurrency traders, either for free or in exchange for a small promotional service.
3. The airdrop is meant to spread awareness and increase ownership of the currency startup.
4. While some are legitimate, other airdrops have been seen as fraudulent when attempting to steal wallet or personal information.
5. Airdrops may be based on those who express interest, hold existing tokens, are intentionally selected, or win raffles

Understanding Cryptocurrency Airdrops

A crypto airdrop is a promotional activity typically performed by blockchain-based startups to help bootstrap a virtual currency project. Its aim is to spread awareness about the cryptocurrency project and to get more people trading in it when it lists on an exchange as an initial coin offering (ICO).

Airdrops are generally promoted on the company's website, social media, and cryptocurrency forums. Coins or tokens are sent only to specific wallets based on the blockchain network or coins held in existing wallets.

To qualify for the free gift, a recipient may need to hold a minimum quantity of the crypto coins in their wallet. Alternatively, they may need to perform a certain task, such as posting about the currency on a social media forum, connecting with a particular member of the blockchain project, or writing a blog post.

Types of Crypto Airdrops

Standard Airdrop

In a standard crypto airdrop, participants interested in receiving an airdrop simply express their interest in order to receive the airdrop. The individual must provide a valid wallet address, and some airdrops require no additional information beyond this.

Bounty Airdrop

Bounty crypto airdrops occur when users perform certain tasks. These tasks often entail raising awareness of a project by posting on social media and tagging the company or retweeting a recent tweet about the project. There may also be referral bonuses or finder's fees for individuals who recruit other users, sign up for the project's newsletter, or join the company's Discord channel.

Holder Airdrop

Holder crypto airdrops occur automatically based on who is holding existing tokens and how many tokens they hold. Because wallets and blockchain information are part of a publicly distributed ledger, all users of blockchain have full transparency into the wallets and distribution of tokens.

Exclusive Airdrop

A more specific type of holder airdrop, an exclusive crypto airdrop occurs when specific people are individually selected for the airdrop. The difference is they may be selected not based on the amount of tokens they have but based on other elements such as time spent on a project, most money spent on non-token activity, or number of posts in a forum. An exclusive airdrop is an even more centralized way of rewarding those closest to the project and may give airdrops to wallets that may not hold any tokens at all.

Raffle Airdrop

Some of the types of airdrops above may be combined with a raffle airdrop. Often, a project will state the number of airdrops they intend to give and encourage individuals to earn a raffle ticket. This ticket may be earned by holding tokens, earning points, or simply expressing interest. 



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